How we work.

You are R0ice.

When you join, you don't become “employed by R0ice.” You become R0ice. Same colors. Same voice. Same rep. Your callsign is your handle, and it goes on every ship you contribute to — but the collective name is what carries you.

There are no titles here. No juniors. No seniors. No Level 3 anything. R0ice is R0ice. Everyone here is R0ice. That's the whole hierarchy.

We ship. Nobody sits.

If you're on R0ice, you're doing work. Real work. Every day, you're moving something forward — a pitch sent, a site built, a client relationship handled, a station operated.

R0ice ships. R0ice always ships. If you're not shipping, tell us why so we can help. We won't shame you for being stuck. We WILL notice if you go quiet.

Credit goes on the work.

Every site R0ice builds carries two names in the footer: R0ice · [callsign]. Every close in the ledger shows who closed it. Every referral is attributed.

You never lose credit for something you shipped. Even if you leave R0ice tomorrow, your name stays on your ships forever. That's non-negotiable.

We celebrate every ship. Not just the big ones.

Your first close matters. Your fifth close matters. Your fiftieth close matters. We ring the gong on every single one. The GONG doesn't get quieter for smaller deals.

If we ever get too big to celebrate every close, we've grown wrong.

Nobody is beneath anyone.

The founder still closes deals. The founder still writes copy. The founder still sets up sites for clients. If R0ice ever stops working the line, R0ice has failed.

The person on their first day is not “less than” the person on their third year. They're at earlier stations on the same journey. You will be that person again someday when you switch to a new station you've never held.

We refuse the upsell trap.

If Studio Lite is right for a client, we recommend Studio Lite. We don't push Pro because the commission is bigger. We don't push add-ons that don't help them.

The client's win is our win. If they cancel because their site sucks, that's our fault, not the market's. If they upgrade because we earned it, we earned it.

Anyone who pressures a client into a plan they don't need is out. This is the one hard rule.

We say no to MLM tactics.

We don't have downlines. We don't recruit reps and take a cut off their cut off their cut. Our commission structures pay you for YOUR work, and one level of Team Lead override for people you actually coach — not for warm bodies in your recruit tree.

R0ice will never be an MLM. If it feels like one, we've broken principle 6.

Trust is deserved, and extended fast.

We hire by relationship, not by resume. When you're in, you're in — you get access to the work, the tools, the voice, the credit.

You don't have to “earn” the basics. You get them because you're R0ice.

But scope — running a whole domain, owning a vertical, getting equity — that's deserved trust. It's not withheld arbitrarily, and it's not granted without evidence. We extend as we see it earned. If we're slow to give you scope, ask why.

Recurse rules apply.

Stolen from Recurse Center. These four rules apply to everyone equally, including R0ice:

— No feigned surprise. “You haven't heard of Wix?!” is banned.
— No well-actuallys. Pedantic corrections that derail flow are banned.
— No unsolicited advice. You offer when asked.
— No back-seat driving. Don't hop into someone else's live pitch to tell them how to close.

And one more we add:

— Tap early, thank your partner. From BJJ. Say “I'm stuck, help me” without status hit. When someone taps, you help them — no lecture, no I-told-you-so.

Braintrust > Boss.

We don't have managers. We have Braintrust. Once a week, anyone can bring a piece of work — a pitch, a site, a rep script — and the crew tears into it with candor.

Nobody has authority to force changes. The owner of the work owns the call.

This is how Pixar makes movies. It's how we ship elite work with a small crew and no bosses.

Failure is data, not identity.

A missed close is information about the pitch. A burned site is information about the setup. A ghosted lead is information about the outreach.

We debrief without shame. Nobody at R0ice is “a bad closer” or “a slow builder.” You had a bad close, or a slow build. Learn, adjust, ship the next one.

Numbers stay honest.

The ledger is public. The commission dashboard is transparent (Buffer model). The client list is visible. The revenue is not hidden.

Whisper networks kill sales teams. We don't have whispers here.

We publicly own our people.

If you shipped something great, R0ice hypes it. On stream, in DMs, on /team. Your win is R0ice's win.

If something you built fails, R0ice takes some of the heat. R0ice doesn't throw you under the bus. R0ice teaches, adjusts, tries again.

The reputation is bound. Shame on you is shame on R0ice. Pride in R0ice is pride in you.

Doors stay open.

When you leave R0ice — voluntary, involuntary, mutual, whatever — you keep your callsign in the ledger forever, an alumni Discord role, your custom emote live for a month, and “Trained under R0ice” on your bio forever.

We don't burn bridges. We don't badmouth alumni. We assume anyone who was here contributed something and honor that.

Physical mail is real.

We send actual things. On day 1: a card. On first ship: a patch. On third ship: business cards. On one year: a minted coin.

Not because we're sentimental. Because nobody forgets the first time their employer sent them a real thing. Digital signals are cheap. Physical ones are memorable.

R0ice's voice is a signature.

The GONG on every close plays in R0ice's actual voice. That's the signature. Anthropic doesn't have this. Riot doesn't have this. Nobody else has this.

If R0ice is out of commission (busy, sick, on stream, whatever), we use pre-recorded voice lines. But the voice is always R0ice. That's the sound of a ship at R0ice.

We don't rank people.

There is no leaderboard where the person at the bottom feels behind. There is a LEDGER — every ship ever — and you can filter by callsign, but the whole thing IS the point. Growth over time. Collective work.

We might run multi-KPI competitions (weekly ship counts, longest streak, fastest ramp). But nobody wakes up and sees “you are #7 out of 10 R0ices this month” as their first message of the day. That kills people.

Streaks help. Streaks don't own you.

We track streaks because they help form habits. We give you a freeze every quarter (from Duolingo research) so a family emergency doesn't nuke your streak.

If protecting a streak makes you sandbag a deal or push a client wrong, break the streak. The work matters more than the streak.

We ship principles, not values posters.

Every principle here has a visible behavior attached. If you can't point to a specific action that shows we live it, we don't have it.

If someone from outside R0ice says “you're not living principle 6,” we take it seriously. This doc is written to be measured against, not framed on a wall.

R0ice can be wrong.

R0ice is one person. R0ice makes calls. R0ice will make bad calls sometimes.

If you see one, say so. In Discord. In DMs. In Braintrust. You can push back on R0ice publicly and it will not hurt your standing. If it does, that's a violation of these principles, and you can point to this line.

The moment R0ice can't be publicly wrong, R0ice has failed as a founder.